Why SEO Tools Alone Won’t Get Your Website Top Of Google Search

Much like any kind of trade, building and maintaining a top performing website requires tools – not just one, but many tools to perform different jobs.

As an example, consider the task of plumbing a kitchen. A plumber will need a wrench to fasten and loosen pipes, pliers to pull and hold, a screwdriver to tighten fixtures, soldering materials and blow torches, pipe cutters, a drill – and many more to complete the installation of a simple tap.

A website’s SEO isn’t too different, and this is why a plethora of SEO tools exist, each one specifically geared to look at different aspects of the overall task (SEO ranking), like: website loading speed; backlink checking; keyword generation; finding missing meta data and broken links; assessing page depth; finding page server errors; performing competitor analysis; data visualisation; and more.

Now that we’ve agreed tools are important, imagine you’re a home-owner who’s called in a plumber to fix your leaky sink, and that plumber then told you: “Here’s your problem, and here are the tools to choose from to fix it. Figure out which tools you want to use, and then figure out how to use them and fix it yourself”.

You’d be unsatisfied, angry even, and rightly so. Didn’t you call in the plumber, as an expert tradesman, to fix your problem; not simply tell you what’s wrong and then leave you to DIY?

Herein lies the problem with the plethora of SEO tools available to small, medium- and micro-sized enterprises (SMMEs): no matter how good the SEO tools are, they generally only identify what the problem is and then leave it up to you, the website owner, to become a plumber overnight and DIY! (More on how to set up your website for SEO here.)

What small businesses really need is an expert and affordable SEO solution that not only identifies the problem(s), but also has the necessary tools and expertise to fix it. Because ultimately all you, as the business owner, want to know from your SEO service provider is: “There was a leak, we’ve fixed it and everything is now working perfectly.”

The aiNANSI Difference

This is exactly what aiNANSI does for websites: identifies problem areas, fixes the problems and then constantly ensures that everything continues to work perfectly. This means you, the small-to-medium-sized business owner, don’t have to worry about your website’s organic SEO services ever again.

aiNANSI’s artificial intelligence (AI) software, backed by a team of human SEO experts, ensures all key aspects of your website’s technical SEO are taken care of. This ranges from all-important keyword optimization to meta data, SERP snippet optimization, backlinking, internal links and more. And aiNANSI does this across all important search formats: local; voice; mobile; desktop (more on why local, voice and mobile is so crucial here).

‘61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority’

Impact Plus

Circling back to the plumber analogy: having aiNANSI on your website is like having a plumber permanently in your kitchen, pre-empting leaks and looking to ensure a smooth flow 24/7, 365, so you never have to worry about leaks or blockages ever again.

SMME’s SEO Dilemma

aiNANSI was specifically designed to solve the SEO dilemma most SMMEs face in that there are generally only two main choices available. These are: pay an SEO agency or hire an in-house SEO expert; or DIY with SEO tools that tell you what needs to be done but don’t provide you with the necessary expertise to do it (never mind the time it takes each day!).

For most SMMEs, neither is an ideal option because:

–> SEO agencies come at a high cost and results vary wildly

–> In-house SEO experts demand high salaries and HR maintenance

–> SEO tools require time and hard-won expertise to actualise result

‘88% of SEOs charge $150/hour for their services’

– Ahrefs SEO Statistics for 2021

aiNANSI is an all-in-one SEO solution that provides the best of both worlds: AI-driven software backed by human expertise to provide a full, agency-level service to SMMEs at a fraction of the cost.

For more on how aiNANSI’s AI-driven SEO works with its team of human SEO experts to deliver the best results for SMMEs, see the full list of Features & Services here.

Follow us on LinkedIn for more SEO tips and trends.