WHAT TO EXPECT FROM aiNANSI
What can aiNANSI do for small and medium-sized businesses?
- Provide an AI-driven SEO solution that is custom-designed to enable small, medium and micro-sized enterprises (SMMEs) to benefit from fast, effective, competitive and affordable SEO services.
- Offer a single SEO package, at one affordable price that covers the key Google Algorithm Ranking Factors for SEO
- Offer top-up SEO services to increase the Google Algorithm Ranking Factors covered to 100%
- Provide a plug-and-play option that enables business owners to start with the SEO basics and then add top-up SEO services as and when needed, or when budget allows.
What can’t aiNANSI do for SMMEs?
We can bring the horse to water, but we can’t make it drink! This means that aiNANSI can get your website’s organic SEO ranking for the search terms relevant to your business and bring thousands more interested users to your website, but aiNANSI cannot:
- Make users take the actions you want them to take on your website, such as buy a product or service, ask for a quote, sign up for your newsletter, etc.
- Make front-end changes to your website to improve SEO for the above criteria, such as improving the UX (user experience), design and copywriting of your website.
The above two points are categorized under User Engagement and Niche Expertise, which aiNANSI does not cover. This part of organic SEO is entirely up to you, i.e. you need to ensure your products and services are well positioned in the market; clearly and professionally communicated; competitively priced; your website is clear and easy to navigate; users know what actions to take and how to take them.
How long will aiNANSI take to deliver organic SEO results?
On average, you will start to see good organic SEO results within 3 to 6 months, with results improving exponentially month-by-month after this initial start-up period. This guideline, however, depends on a few variables, most important of which is how new the website is, how much competition it is up against and how well optimized/SEO-compliant it is.
For new websites (this includes websites published on URLs for some time but that have been dormant in terms of organic SEO services) and websites in highly competitive markets, you can expect to see good results within 4 to 8 months.
Is there any guarantee of SEO results?
Yes! aiNANSI guarantees we will get a minimum of 20 keywords ranked on Google Page 1 for your website within 12 months. If not, we will refund you in full.
Please note: this guarantee only applies to 12-month subscriptions.
Will a single aiNANSI BASIC package get my website onto Page 1 of Google Worldwide?
No. aiNANSI BASIC packages works per region and/or, in certain cases, per country in order to optimize for the website’s geographic target audience (i.e. if you are a real estate agency in Boston, you want to optimize for Boston and its surrounds and not for Florida, USA). Therefore, if you would like to target multiple geographic regions, you need multiple aiNANSI BASIC packages that each optimize for a specific country or region.
Is there a free trial?
No. aiNANSI – like any organic SEO service, SEO tool or SEO software – requires between 3 and 6 months to start delivering measurable results. Therefore it is not possible to offer a week- or month-long free trial. We do, however, offer a 6-month renewable subscription. In the highly unlikely event that you’re not satisfied with the results after 6 months, you can cancel with a 14-day notice period (i.e. your subscription will end after the initial four months). See our fully transparent terms and conditions (including cancellation terms) here.
WEBSITE & LANGUAGE COMPATIBILITY
Is aiNANSI compatible with all the major web development and content management systems (CMS)?
Yes, aiNANSI is compatible with all common systems, such as WordPress, Drupal, Joomla, etc. It is also compatible with most commonly used template-based CMS’, such as Wix, Shopify and WooCommerce. It is not, however, compatible with Go Daddy’s standard website builder.
To check if your website is compatible with aiNANSI’s AI software for SEO, contact one of our SEO consultants here.
How do I know if my website is developed/designed correctly for aiNANSI?
Our team of SEO consultants will conduct a full technical analysis of your website during the onboarding process and flag any issues. In the extremely unlikely event that aiNANSI is not compatible with your website, you will receive a full refund.
Does my website need to be optimized for mobile?
Yes. Google has made mobile-first optimization mandatory in order for a website to be ranked on the Search Engine Results Page (SERP), therefore aiNANSI will not work effectively if the website is not mobile-first. Our in-house team of SEO consultants can assist in getting your website optimized for mobile first at an extra cost via aiNANSI ADD-ONS.
More on why it’s so important for your website to be optimized for mobile search here.
How many pages should my website have for aiNANSI to work optimally?
aiNANSI works optimally with at least a main page and 2-4 sub pages with relevant content (i.e. home page, products, services, about us and blogs). If your website has less than 2 pages, our SEO consultants can assist you to split it into more pages/add more relevant pages in order to ensure aiNANSI works optimally.
What language does my website and keywords have to be in for aiNANSI to work?
aiNANSI specialize in English language websites, however aiNANSI also works exceptionally well for all Roman Alphabet-based languages including (but not limited to): French, Spanish, Italian, Dutch, Norwegian, German, Portuguese, Czech, Slovak, Hungarian, Polish, Danish, Welsh, Swedish, Icelandic, Finnish and Turkish.
PACKAGES & INCLUSIONS
What packages does aiNANSI offer?
The aiNANSI BASIC package is the entry-level package for all clients, no matter how big or small. This package covers all the key Google ranking factors.
Once you have purchased the aiNANSI BASIC package, you can expand your SEO services at any time with one or more of aiNANSI’s top-up packages. These include:
aiNANSI BLOGS: Turbo-boost keyword ranking with pro blogs
aiNANSI BACKLINKS: Fast-track your website’s Domain Authority
aiNANSI WEB CONTENT: Uprank permanent content for SEO
aiNANSI ADD ONS: Optimize your website for Google Search
aiNANSI CUSTOM: Get a bespoke SEO strategy for your business
More on packages and pricing here.
Which package should I get?
Every client needs to start with the standard aiNANSI BASIC package. Depending on your needs, you can then level-up with the aiNANSI BLOGS, aiNANSI BACKLINKS, aiNANSI WEB CONTENT or aiNANSI ADD ONS packages at any time. Your account manager will advise you on the best top-up packages for your needs.
More on packages and pricing here.
What does the aiNANSI BASIC package include
- Initial website audit
- Once-off onboarding, including initial brand and content strategy consultation
- Continuous AI-driven Keyword research; Keyword monitoring; and Keyword optimization across back-end metadata (titles; H1s, H2s and H3s; SERP descriptions, Image/Alt, tags
- 1 x SEO-keyworded blog per month
- Identify internal linking opportunities and implement (monthly)
- Monthly Schema Mark-up/Structured Data updates
- Monthly Site Security/SSL updates
- Monthly analytics-based report & recommendations
See full package inclusions and Ts and Cs here.
What do the top-up packages include?
aiNANSI top-up packages range from blog content to custom SEO strategies. Details for inclusions for each package can be found here.
Why add a top-up package?
aiNANSI BASIC covers the key Google ranking factors and, over time, will push your website up Google’s organic search engine rankings. However, if you want to get to Page 1 of Google faster, and stay there, you need expand your SEO activities into blogs, backlinks, optimized web content and more. This is what the top-up packages offer: the opportunity to accelerate your website’s SEO and keep your website top of page on Google search.
REPORTING & RESULTS
How do I see my website’s SEO results?
Each client has a dedicated Account Manager, who provides a monthly SEO report with a follow-up consultation.
How do I access my reports?
Your Account Manager will send you the monthly report direct, via email, and follow up (if necessary) with a one-on-one consultation.
How do I sign-up for aiNANSI?
Your Account Manager will provide a link to aiNANSI’s online WooCommerce store. Here you will select the aiNANSI BASIC package along with your subscription choice (6-month or 12-month).
You can choose to add any of the aiNANSI top-up services to your basket at the time of sign-up, or you can return to WooCommerce and add one or more of the top-up packages any time thereafter.
Please note: you may only purchase aiNANSI top-up packages at the same time as purchasing an aiNANSI SEO package, or anytime thereafter.
What happens after I sign up?
Once payment is received, you will receive a welcome email with full details of the steps to get started, including an invitation to schedule a video call with our Onboarding Team to start the onboarding process.
What is the onboarding process?
The process whereby our Onboarding Team guides you through all the preparatory steps needed to launch aiNANSI BASIC and/or any of the top-up packages you have purchased.
For aiNANSI BASIC, onboarding includes a technical analysis of your website to ensure compatibility, as well as screening for any technical issues that may need to be adjusted for the aiNANSI SEO package to work optimally. During this process the team will research 20-30 of the Top Ranking Keywords related to your website and integrate these into your website’s back-end to prepare for launch.
During onboarding you will be introduced to your dedicated Account Manager, who will be your go-to for any questions.
What happens if technical issues are identified during the onboarding process?
If the issues are within our team of SEO consultants’ mandate (i.e. mobile optimization, missing meta data, etc.), the SEO consulting team will flag these for your attention. Either you need to resolve these issues yourself, or purchase an aiNANSI ADD ONS package for us to resolve these issues for you.
How long does the onboarding process take?
Between 5-7 working days if there are no technical issues to resolve. If there are technical issues flagged, the timeline depends on how fast you can resolve these issues yourself or the time from when you purchase an aiNANSI ADD ONS package to resolve issue/s (each issue has a different timeline – ask your Account Manager for further details).
How will aiNANSI be linked to my website?
You simply need to add aiNANSI’s code snippet to the head section of your website (your Account Manager will guide you through this process). After this, you can sit back, relax and leave the tough job of SEO up to aiNANSI’s AI and its supporting team of human SEO consultants.
Will my website need to be taken down while aiNANSI is installed?
No. The process to link aiNANSI to your website is seamless and will not affect your website’s back- or front-end functionality whatsoever. Your website will remain live throughout and the link-up process and will be entirely unnoticeable to users.
What customer support services are provided?
Initially, you will be supported by an accredited aiNANSI Sales Consultant, who will be able to assist you with all queries and relevant information prior to sign up and payment.
Following sign-up and payment, your dedicated Account Manager will guide you through the onboarding process.
Your dedicated Account Manager will be your go-to for any troubleshooting, including technical support, invoicing and accounting, as well as general consultation on organic SEO strategy and your results.
What tech support and services does aiNANSI provide?
During the onboarding process our in-house team of SEO consultants will support you throughout via your Account Manager.
Should you require additional tech support at any time during your subscription, contact your Account Manager for assistance.
What tech support and services does aiNANSI not provide?
aiNANSI never touches a website’s front-end content (the content visible to the user), design, code or fundamental programming/web development. Should our in-house team of SEO consultants find that your website’s front-end requires updates or changes to fully optimize SEO performance, your dedicated Account Manager will advise you of what needs to be done and, where necessary, support you throughout the process.
Who do I ask for help?
After onboarding, always contact your dedicated Account Manager. He/she will work through any issues with you, from technical queries to helping you understand how to utilize your aiNANSI Reports dashboard.
What do I, as an aiNANSI client, need to do?
aiNANSI is designed to provide a hassle-free SEO solution for SMMEs. Provided your website is healthy in terms of both development and design, all website owners need to do is sign-up to aiNANSI and then check their monthly reports to track progress. Based on these reports and your Accounts Manager’s advice, you may want to level-up by adding a top-up SEO service to boost your SEO performance. If you have any questions or need expert advice at any time, contact your Account Manager for direct, personalized assistance.
What else may I have to do?
The only other action clients may need to take is to respond to any urgent issues that are beyond our in-house SEO consultants’ capability or mandate (i.e. there is a web development glitch in your website that is preventing aiNANSI from working optimally).
You will also need to advise your Account Manager if your web developer has made any major adjustments to your website. This is to ensure that the changes are in no way impeding aiNANSI’s performance.
What should I do to maximize my return on investment?
Aside from following the custom recommendations provided to you via your Accounts Manager, it is advisable to ensure your website’s front-end (the part visible to users) is in tip-top condition.
This entails: updating products, services and other important info regularly; consistently adding relevant new content (i.e. adding at least one blog per month yourself, or signing up for the aiNANSI BLOG top-up package); working with your web developer/designer to ensure the website has clear navigation and an overall good user-experience; ensuring contact and other lead generation forms are well-placed and there is an internal follow-up system in place; social media activity is consistent and includes direct backlinks to the website.
SUBSCRIPTIONS, PAYMENTS & CANCELLATIONS
What subscription and payment options are available for the aiNANSI BASIC package?
The aiNANSI BASIC package has two subscription plans: a 6-month subscription or a 12-month renewable subscription.
Please note: the 6-month and 12-month subscriptions are auto-renewable, which means your subscription will automatically renew unless you cancel with the mandatory 14-day notice period.
How many aiNANSI BASIC subscriptions do I need?
It depends on your website’s geographical target audience(s), as aiNANSI’s AI optimizes a website’s organic SEO according to geographical location, amongst other key factors.
If, for example, your geographical target audience is a single country with a relatively small online marketplace, such as Belize, then you would only need one aiNANSI BASIC package. But if your business operates across the Caribbean, you would require a subscription for each of these island nations. Likewise, if your business operates across a geographically vast country and/or highly competitive online marketplace such as the United States, you may need two or more subscriptions to target the East and West Coast effectively.
Your Account Manager will advise on the number of subscriptions needed during the consultation process.
Can I cancel my aiNANSI SEO subscription?
Unless there is a material breach of contract (i.e. aiNANSI does not deliver the services specified in the contract), you may only cancel the auto-renewal of your contract provided you submit cancellation notice at least 14-days in advance.
For example, if you opt for the 6-month aiNANSI SEO subscription, you can provide a cancellation notice anytime before 14-days of auto-renewal.
What subscription and payment options are available for the aiNANSI top-up packages?
aiNANSI top-up packages are available as 6-month or 12-month renewable subscriptions, with the exception of aiNANSI CUSTOM, the terms for which will be negotiated on a per-client basis.
Why is there a minimum 6-month subscription period?
aiNANSI’s AI will need between 5 and 6 months to calibrate itself to your website and deliver measurable results. Therefore a 6-month subscription for each package is necessary to accurately demonstrate return on investment.
GLOSSARY OF SEO TERMS
Backlinks are links from a page on one website to another website. When another website links to a page on your website, you have a backlink from them. When you link to another web page, they have a backlink from you.
There are many reasons why backlinks are important to organic SEO. But you can summarize these as: the longer your website has been around and the more credible it is, the more backlinks it will have. This is one of the factors that Google’s search engine uses to assess a website’s legitimacy and credibility, so the more backlinks the better the chance your website has of being classified as legitimate and credible and the better your organic SEO ranking will be.
Desktop SEO focuses on general public searches made via desktops that do not necessarily have a specific geographic focus. So a desktop search will be more tailored for the keywords used and not for keywords in geographic context.
This is the most commonly used heading to mark up a web page title, ranging from the title of a product or service to a blog title. H1s make the title standout and easily accessible to the search engine, helping it to index what is relevant to the user’s search and what isn’t. Basically, H1s help the search engine understand the structure and relevance of your web page and, in turn, help the search engine direct relevant users to that page.
An internal link is a hyperlink between two web pages on the same website. Internal links help the search engine hone in on the exact information the user is looking for and direct them to the relevant page. For example, if the user is looking for ‘Building contractor referrals’, internal links will help the search engine direct the user to websites that have internal links to client referrals.
Keyword Search Volume
This is a measurement of how many people are searching for a particular keyword or phrase over the month, predominantly within Google but also within other search engines.
Local search enables users to find businesses nearest to them according to their geographic location. By optimizing local search, a business ensures its website will be prioritized when a user looks for specific products and services within a set geographic location (i.e. “near me”).
Just as you would read the jacket of a book to get the gist of what it’s about, the search engine reads the meta data of a website in order to get the gist of what a website is about and rank accordingly. In book terms, if a reader asks the librarian what book they should read to find out about X, Y or Z, the librarian would direct the reader to the books that match that search. The search engine does exactly the same: reads the meta data and directs the user to the websites that best match the user’s search.
Meta Titles Tags
These are HTML codes in the headers of a web page that help the search engines understand the topic and content of a web page. The more relevant the Meta Title Tags, the more likely the search engine is to direct the user to a specific web page.
Mobile First Optimization
This is the process to ensure a website is optimized to display quickly and correctly on a mobile phone. Due to more people searching from their mobile phones than via desktops (and this trend is expected to continue), Google has prioritized mobile first websites for ranking. This means that your website needs to be optimized to display quickly and correctly on a mobile device in order to get a good search engine results page (SERP) ranking.
This is the process of searching via a mobile device. Because Google knows where the user is searching from due to mobile geo-location, this form of search is heavily influenced according to where the person searches from. For example, if a person searches “Best dentist” from a desktop they will receive a more generalized search result for their area. Whereas if they search “Best dentist” from their mobile phone, the search result will be prioritized based on the exact location they are searching from at the moment.
This is the general term used to describe the science of adapting and adjusting the ranking factors for SEO in order to improve a website’s search engine results page (SERP) ranking.
This refers to obtaining placement on a search engine results page (SERP) through strategies that do not include direct payment, such as optimizing a website’s SEO via proven strategies (i.e. Top Ranking Keywords, backlinking, internal links and generating high-quality and highly-relevant content).
The statistics differ depending on the source, but on average organic search accounts for more than 50% of all traffic to a website.
This refers to paying to push web pages to the top of the search engine results page (SERP) for relevant searches, usually via Pay-Per-Click advertising. The cost depends on the popularity of keywords bid on and results vary (similar to gambling).
Statistics differ, but in general up to 15% of web traffic comes from Paid Search.
Page speed is a measurement of how fast the content on a web page loads (or the time it takes to fully display to the user). In general, the faster the page speed the better the user’s experience and the better the search engine ranks the page.
PageRank is the algorithm used by Google to rank web pages in its search engine results. PageRank works by counting the website’s keyword ranking as well as other factors, such as the number and quality of backlinks to a page, to determine an estimate of how important the website is. The higher the PageRank, the higher the web page’s chances of featuring on Page 1 of Google’s search engine results page (SERP).
Search Engine Results Page (SERP) is Google’s response to a user’s search query – in other words, the results you get back when typing in a search or giving a voice instruction. SERPs usually include organic search results, paid Google Ads results, featured snippets, video results, image results and other key search parameters.
SERP snippets are what you see when you input a typed or voice search: a preview of the search results, including the web page title, URL and a short description of the web page’s content (a sentence or two describing what the user will find if they click on the link).
Site Security or SSL (Secure Sockets Layer) are certificates that enable the search engine to ascertain a website’s level of security. Because the search engine only wants to send users to websites it can trust, a security red flag will result in the website being deprioritized in rankings whereas a security green flag will tell the search engine the site is safe to send users to.
Schema Markup/Structured Data
Schema markup, also known as structured data, is the language or vocabulary used by search engines, to understand the content of a website. This vocabulary includes the structure of data relating to people, places and things and can therefore affect pages such as products and services, employees, reviews, articles, etc. If the Schema Markup is fully optimized, the search engine has a clearer understanding of what your website’s all about and will rank it accordingly, thereby improving overall SEO.
Keyword ranking refers to your page’s specific spot on the search engine results page (SERP) for a particular search query. When people enter search terms into Google that relate to your website’s content, whichever spot your URL is shown in (i.e. top 25, 50 or 100) is your keyword ranking.
Top Ranking Keywords
These are the keywords on your website that are delivering the most search results. The ranking of each keyword will change day-to-day, week-to-week or month-to-month, depending on search trends.
These are the keywords that are related to the Top Ranking Keywords for your website, found via specific searches. A good SEO service provider will search for keywords related to your Top Ranking Keywords and then replace your low ranking keywords with these.
URL stands for Uniform Resource Locator. A URL is simply the address of a given unique resource on the Web.
Voice SEO is the optimization of keywords and keyword phrases for searches using voice assistants. When you optimize for voice search, you optimize for the way people conduct verbal searches (i.e. the way people naturally ask questions).